We’re over the moon to share some incredible news: Salt of the Earth deodorants have officially landed in 230 Holland & Barrett stores across the Benelux region! 🎉 This expansion is a huge milestone, and we couldn’t be more thrilled to bring our bestselling natural deodorants to even more shelves.

Six Bestselling Products to Fall in Love With 💚

We’ve stocked Holland & Barrett Benelux with six of our most popular SKUs, available in both standard roll-ons and refillable sprays. Here’s what’s waiting for you:

1. Unscented: Offering effective protection without fragrance.

2. Ocean & Coconut: A dreamy tropical scent that transports you to sandy shores.

3. Melon & Cucumber: A refreshing, fruity pick that feels like summer in a bottle.

Each product is crafted with 100% natural ingredients and our sprays feature refillable packaging, helping you stay fresh while protecting the planet.

A Trusted Partnership Goes International 🌍

This launch marks a new chapter in our long-standing relationship with Holland & Barrett, a partnership we’ve proudly nurtured in the UK for over 20 years. Expanding this trust internationally feels like the perfect next step—and we’re so excited to now be part of their Benelux stores!

Certifications You Can Trust ✔️

Our deodorants are certified and approved by some of the most trusted organisations in the world:

1. COSMOS Natural: Ensuring our products meet the highest natural ingredient standards.

2. Leaping Bunny: A global gold standard for cruelty-free products.

3. Vegan Society: Certifying our deodorants are 100% vegan-friendly.

These certifications reflect our commitment to creating deodorants that are kind to your skin, animals, and the environment.

What’s Next? 🎉

If you’re in Belgium, the Netherlands, or Luxembourg, head to your nearest Holland & Barrett and check out our range! Snap a photo of your favourite deodorant and tag us (@saltoftheearthdeodorant) for a chance to be featured on our social media.

Here’s to spreading natural freshness and refillable innovation across the Benelux. Together, we can make a real difference—one refill at a time.