Earth Day offers a moment to reflect on our relationship with the planet. At Salt of the Earth, our name reflects our commitment to formulating natural deodorants that work effectively while innovating new ways to reduce and reuse packaging.
Our Natural Deodorant Journey
Since 1993, our independent family-run business has been creating deodorants with carefully selected ingredients. When Sally bought the business in 2005, she maintained the founding principles of natural formulations, and since Thomas took over in 2008, we've expanded our range while obtaining certifications that verify our product claims.
"We believe in transparency," says Thomas. "That's why we pursued rigorous third-party certifications rather than making self-declared claims about our products."
What Does 100% Natural Origin Really Mean?
When we say our deodorants contain 100% natural origin ingredients, this isn't just marketing language—it's verified by our COSMOS Natural certification from the Soil Association. This certification confirms that our products:
- Contain ingredients derived from natural sources
- Are free from synthetic fragrances and colours
- Don't use genetically modified ingredients
- Contain no parabens or phthalates
- Are made without petroleum-derived ingredients
Our Refillable Options
Since 2013, we've offered refillable options across our range—sprays, roll-ons, and sticks. Our refill system is straightforward: keep your original container and purchase refills when needed.
According to COSMOS standards, cosmetic packaging should be designed to minimise direct and indirect environmental impacts. Our refillable options align with this principle by allowing customers to reuse their original containers.
Certifications That Matter
We believe in the importance of third-party verification:
- COSMOS Natural certified: The Soil Association independently verifies that our products meet strict standards for natural cosmetics, including ingredients, manufacturing processes, and packaging considerations.
- Leaping Bunny approved: This gold standard for cruelty-free certification confirms that no animal testing occurs at any stage of product development.
- Vegan Society registered: This verification ensures all our ingredients are free from animal products and by-products.
- B Corp certified: This certification recognises businesses that meet high standards of social and environmental performance and transparency.
Natural Choices for Daily Routines
Earth Day reminds us of the choices we make every day. By choosing our natural deodorants with independently verified certifications, you're selecting products that:
- Are formulated with natural origin ingredients
- Support transparent business practices
- Come from a UK-based family business with strong values
- Have been developed with careful consideration of ingredients
Award-Winning Natural Deodorants
With 57 awards and counting, our natural deodorants have been recognised for their effectiveness and innovation. We now offer one of the widest selection of natural deodorant formats and fragrances in the world, all made in our UK factory (except our crystal deodorants).
We're most proud of the community of customers who value natural ingredients and transparent practices in their personal care products.
Thank you for being part of our story—on Earth Day and every day.
What natural choices are you making in your personal care routine? Share your thoughts in the comments below or on social media using #SaltOfTheEarth #EarthDay
