If you’ve ever felt like your daily commute could use a little more freshness, we’ve got you covered (literally)! We’re thrilled to announce that Salt of the Earth will be part of an incredible sustainability campaign on the London Underground, with posters up at 10 tube stations from the 4th to 17th November. Yes, we’ll be right there, helping Londoners stay fresh naturally as they zip through the city!

What's the Campaign About?

This campaign is all about sustainability—something we hold close to our hearts at Salt of the Earth. As a brand committed to providing natural, eco-friendly deodorant solutions, we’re beyond excited to be featured in such a bustling, iconic space. It's the perfect opportunity to showcase our refillable deodorants and COSMOS-certified natural ingredients to busy commuters who care about their health and the planet.

Why the London Underground?

The London Underground is not just a transit system—it’s a part of daily life for millions of people, from tourists exploring the sights to Londoners making their daily journey. We wanted to be where the action is, reminding everyone that making small changes, like switching to natural deodorants, can have a big impact on the environment. Plus, let’s face it, the tube could always use a little more freshness!

What You’ll See

Our posters will be popping up in stations like Oxford Circus, King’s Cross, and Waterloo—right in the heart of London. Each poster is designed to grab attention, highlighting our eco-friendly credentials, including our refillable packaging and 100% natural ingredients. So, while you’re waiting for your next train, keep an eye out for our fun and informative posters.

Join Us on Our Journey

This campaign is more than just about selling deodorants. It’s about encouraging Londoners to rethink their daily routines and make more eco-conscious choices. Our refillable deodorants are a great step in that direction. Imagine how much plastic you could save by simply refilling your deodorant instead of buying new ones every time! Small steps lead to big changes—just like your journey on the tube.