A Thrilling Win at the Natural & Organic Show Europe 2024

Spiced Gingerbread natural deodorant spray with its award for best vegan beauty product

We've just returned from the Natural & Organic Show Europe 2024, buzzing with excitement. It was a few days packed with great chats, new friends, and a special award for our team!



Celebrating a Big Win

We're thrilled to announce that our Spiced Gingerbread Refillable Spray Deodorant won the Best New Vegan Product Award at the Natural Beauty Innovation Awards! Just last year, our Sweet Strawberry Refillable Roll On also bagged this award. Everyone at our office got to celebrate by checking out the award up close.



Meeting Old Friends and Making New Ones

The expo gave us a fantastic opportunity to meet many new faces and catch up with old friends. We spoke with retailers interested in our cruelty-free deodorants, distributors, influencers who can help spread the word about our natural brand, and practitioners who know a lot about what customers need. It was great to see some of our long-time customers and suppliers in person, some for the first time outside of emails!


Discovering New Ideas and Sharing Ours

The expo was buzzing with creativity. Seeing so many dedicated natural and organic brands was inspiring. Our team loved showing off our wide range of deodorants, which now includes over 60 different products like sprays, crystals, sticks, roll-ons, and balms, including variants with plastic-free packaging. People were impressed by how much we've grown since our original crystal deodorant.


A Hit New Fragrance

We introduced a new fragrance, Clary Sage & Mint, at the show. It's made with natural botanical aromas and essential oils, and people loved how fresh it smelled. We're proud of our variety of fragrances, all made from natural ingredients that keep you smelling and feeling great. 

A picture of our Clary Sage and Mint refillable natural deodorant spray and roll on

Understanding COSMOS Natural Certification

At Salt of the Earth, we're committed to using 100% natural origin ingredients. Our COSMOS Natural certification shows that our products, including raw materials like aloe vera and shea butter, meet strict environmental and ethical standards. This certification ensures we use renewable resources and follow environmentally friendly processes without any animal testing. It's important to us that our customers know they're using products that are good for both their health and the planet.  It was great to have the opportunity to partake in a question and answer panel with the Soil Association on the main beauty stage.


The Buzz from the Expo

The positive feedback from the expo has been incredibly motivating. There's a lot of love for our natural deodorants. This encourages us to keep improving and innovating.


Shining Stars at the Show

Our team was amazing at the expo. Their passion and knowledge stood out and helped make the event a big success. Their hard work drives our brand forward, turning these opportunities into triumphs.


Delving into Our Award-Winning Product Features

Our Spiced Gingerbread Refillable Spray Deodorant is made with 100% natural ingredients. It's effective and made with care for the environment, thanks to our refillable packaging which helps reduce plastic waste.


Looking to the Future

With the success of this year, we're excited to return next year with even more innovative and environmentally friendly products. Our goal is to continue providing high-performance, eco-friendly, refillable deodorant options for people who care about their impact on the world.


A Heartfelt Thank You

A huge thank you to everyone who joined us at the expo. Whether you stopped by our stand, gave us feedback, or are reading this post, we appreciate your support. Your enthusiasm inspires us every day to push the boundaries of natural personal care.

Thank you for being part of our journey. We're excited to keep making a positive impact in the world of natural beauty.

If you are a retailer looking for a new range of natural deodorants please check out our wholesale page.


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